Meatco begins Wagyu processing, targets premium beef markets

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Meatco begins Wagyu processing, targets premium beef markets

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STAFF WRITER 


The Meat Corporation of Namibia (Meatco) has begun slaughtering and processing Wagyu cattle, marking a first for the company as it pushes into high-value global beef markets.

Meatco interim chief executive officer Albertus Aochamub said the company has achieved a significant milestone in advancing Namibia’s position in the global premium beef market with the successful processing of Wagyu cattle at its facilities.

“This is more than a processing milestone, it is a statement of intent. Namibia is not just participating in global beef markets, we are moving decisively into the premium segment where value, not volume, defines success,” Aochamub said in a statement on Monday.

The company said the development marks a decisive step in strengthening Namibia’s competitiveness in high-value export markets, where quality, traceability and sustainability are key determinants of market access and pricing power.

Meatco said Wagyu production represents the pinnacle of beef excellence, requiring elite genetics, specialised feeding regimes and highly skilled management practices. 

Meatco said the processing of Wagyu deepens value addition within Namibia while positioning local producers to participate more meaningfully in premium global value chains.

The company added that the successful processing of Wagyu cattle demonstrates continued investment in innovation, infrastructure and human capital, aligned with its broader strategy to reposition Namibia’s beef industry towards higher-value markets.

Key capabilities underpinning this milestone include the deployment of advanced quality assurance systems, including independent marble scoring and internationally recognised grading technologies, the company said.

“Wagyu processing strengthens the entire value chain, from producer to consumer, while reinforcing Namibia’s reputation as a trusted origin for high-quality, traceable and sustainably produced beef,” said Aochamub.

Meatco said Namibian Wagyu processed by the company is already reaching premium international markets, including high-end restaurants and consumers across Europe.



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