STAFF WRITER
Germans will be enjoying the delicacy of Namibian prime beef steak from 20 September as a monthly special at all Block House steak restaurants.
Block House is a prominent chain with 42 locations throughout Germany.
This comes after the Namibia Investment Promotion and Development Board (NIPDB) supported the process as a facilitator, working alongside key stakeholders to help secure the agreement.
A statement released by NIPDB Senior Manager: Marketing, Branding and Communications, Catherine Shipushu on Thursday said the introduction of Namibian beef in Block House restaurants also aligns with their mission to promote Namibian products globally and highlight Namibia’s value proposition as a producer of trusted, safe, and premium-quality food products.
Namibian beef is renowned worldwide for its exceptional quality, prized for being free-range, grass-fed and sustainably produced in the country’s vast natural farmlands.
Namibia holds the unique distinction of being the only African country approved to export beef to both the United States and Europe, underscoring stringent production standards and international reputation.
The agreement was secured with Eugen Block Holding GmbH, one of Germany’s leading owner-managed hospitality companies. The company currently operates 47 Block House steakhouses across Germany, as well as several locations of its Jim Block burger brand.
“Namibian beef stands out not only for its quality, but for the values behind it, being free-range, grass-fed, high animal welfare factors and sustainably produced. We are proud to have helped bring this exceptional product to one of Europe’s most respected restaurant groups,
” said Valentin Külbs, Managing Director of South Trade GmbH.
Namibia continues to showcase its premium export offering while creating sustainable opportunities for Namibian farmers, processors, and exporters.
“We are always looking to offer our guests something special, ” said Markus Gutendorff, CEO of Block House Restaurantbetriebe AG.
He added that, “Namibian beef brings both quality and a compelling story of origin. It’s a perfect fit for our brand and our customers. ”
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